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Step one: define the event and its capacity
Start with the facts a buyer needs: name, date, start time, doors time, venue and total capacity. Worked example: a local comedy night in a 120-seat room on a Friday, doors at seven and show at eight. Capacity matters because it caps how many tickets you can sell, so subtract seats held for performers, guests or accessibility needs before publishing. Write a short description that answers the questions people ask most, including age limits, seating style and whether food is served. Clear details at the start reduce refund requests and support messages later, when you will be busiest.
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Step two: design ticket types and pricing
Next, decide which ticket types to offer. For the comedy night, you might create an early price for the first forty tickets, a standard price for the next sixty and a small number of front-row seats at a higher price. Give each type a plain name and a one-line explanation of what it includes. Set a sales window, such as opening immediately and closing an hour before doors. Decide whether buyers may purchase several tickets at once and whether to cap that number. Keep the options few; too many choices slow checkout and make the event look more complicated than it is.
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Step three: publish, confirm and prepare entry
Before sharing the link, place a test order to check the page, the confirmation message and the ticket itself. Confirm that the event time, address and ticket name display correctly on a phone. Then decide how entry will work: printed list, scanned codes or a combination. For the comedy night, assign one person to the door with a charged phone and a backup list of buyer names. Share the link in a few places, watch early orders, and adjust the description if the same question repeats. After the event, note what worked so the next listing starts faster and cleaner.